Buyer Demographics – The Key to More Profitable Projects

Description

Builders who want to make the most profit on their projects need to have a clear understanding of the needs of the target demographic. So often, this deep dive into buyer needs gets abbreviated…and developments in our very community are suffering at a time in which inventory should be flying off the shelves. As a new home development judge for NAHB, Denise has learned a lot about buyer behavior. She will share how the needs of buyers are changing, how to identify those changes, how to incorporate that knowledge into your project, and the amenities to add that target buyers will line up to buy. Educator: Denise Lones of The Lones Group

Breakfast pastries and coffee will be served.