Description

The purpose of this class is to present and explain why marketing opportunities in these uncertain economic times abound and how to take advantage of them and thrive. Just because you’re not sure what the rest of 2020 and early 2021 holds for your business doesn’t mean you shouldn’t be actively marketing. Quite the opposite. Now is the time to take marketing more seriously, to evaluate and adjust to the new normal, and to take action so that you can fill your pipeline with your ideal clients and projects. The businesses expected to thrive and grow are those that take the time to strategize, plan, and implement tactics. In this uncertain time, what we do know is that it’s more important than ever to focus on your online presence. Without that, the quality of your craft or how long you’ve been in business will take a backseat to those companies that have leveraged the latest digital marketing. Join us and learn how you can make a difference without hiring a marketing manager. Learning objectives - You’ll come away knowing: • Why you should step up your marketing now and what steps to take to create a realistic plan • How to strengthen your company’s online presence so that you can continue to be found online and attract qualified leads • The elements of a Covid-19 Response page so you can keep people up-to-date on what you’re doing to keep clients, staff and subs safe, along with the resources to make it easy • What are the best marketing opportunities for remodelers for solid ROI in this uncertain climate Instructor: Ann Gusiff, Marketing Coach at Gusiff Marketing